Restaurant Stands Show Quality
Fast food restaurants put billboards up to capture attention from drivers. Small-business owners should take note and capitalize on this affordable way to market their restaurant business. This is especially true for owners of downtown restaurants, as there are many potential customers that walk by every day and can easily see the restaurant stands placed in front of eating establishments. for information on other types of stands visit our hostess stands homepage.
If you are a restaurant owner, you should not make the mistake of avoiding the use of these restaurant stands in front of your restaurant. Show what your eating establishment has to offer with a restaurant stand that stands out and take advantage of direct, almost cost-free marketing that works. One sign should have the special of the day listed and this should change everyday. Also having the quote of the day will get your passers by reading it regularly and looking forward to seeing what will be written.
The Power Of Restaurant Stands
As you would expect, the biggest power of restaurant stands comes from their ability to target people traveling on foot. No other form of signage will easily get the attention of people walking by your storefront. Most don’t look up to stare at restaurant signs, but stands in their walking path are hard to avoid.
The other great thing about restaurant stands is that it is one of the few affordable ways to go about a split-testing marketing campaign. With most restaurant stands, you are able to change the wording on the stand. This gives you the chance to try different promotions and see what works best for getting people into your restaurant.
How Do Owners Make And Use Restaurant Stands?
Most restaurant owners specialize in cooking or business and management. Chances are, you are not a professional marketer or stand maker. The marketing part isn’t the issue, as you can split test until you make perfect advertisements. If you aren’t an expert at making advertisement stands, you should hire a professional company to save yourself from potential failure.
When getting stands for your restaurant, there are two things to remember:
1) Stands must be professional-grade quality. – There should be no skimping on the costs when obtaining these stands for your business. Show what your restaurant has to offer with restaurant stands that not only stand out, but that also make your business look professional. You should not be making the stand on your own, unless you have experience.
2) Every word counts. – Restaurant stands are pretty small in size. While you can cram a lot of information, it’s best to stick with a limited amount of text. As an example, you will do better writing the daily special each day than displaying the special for six other days that don’t currently affect the potential customer. Showing later deals can serve as incentive for customers to come later, but these interests are often built on impulse. They typically diffuse by the time comes for the individual to remember their intentions.
Restaurant Stands That Speak Good For The Food
Your restaurant stand and hostess is often the first contact your customer has when entering your restaurant. Often this first impression is the difference between your customer staying or leaving. A shabby looking restaurant stand can often leave a customer with a bad impression of your restaurant causing them to walk away before being seated. Avoid this problem by having professional looking restaurant stands that advertise your business and the type of food served.